What Prompts Are People Using to Find Businesses Like Yours in AI Search?

Key Takeaways

• Focus on solving customer problems, not just targeting keywords.
• Keep accurate information across your website and online listings.
• Create content that answers customer questions.
• Use customer reviews, support queries, and sales calls to find prompts.

 

People now search for long queries on AI. Instead of searching with short keywords, they ask AI tools to answer complete questions. They look for recommendations, comparisons, and solutions. To be visible to customers, your business must show in these queries.

You can’t see AI search prompts directly, but you can use search queries and reviews to find them.

Let’s see what kinds of prompts people are actually using. And, how you can make sure your business is one of the recommendations.

The Most Common Types of AI Search Prompts

Most AI prompts fall into a few common categories. Here are the main types you will see:

Recommendation Prompts

People simply ask AI to recommend a business. They expect AI to shortlist the best options.

For example:

• “Who is the best interior designer near me?”
• “Which SEO agency works well with small businesses?”

Comparison Prompts

Your customers compare businesses before making a decision. If your website clearly explains what makes your business different, AI has more information to include you in these comparisons.

They might ask:

• “Which CRM is better for small businesses?”
• “Should I choose Agency A or Agency B?”

Problem-Solving Prompts

People don’t always know which service they need. They simply describe their problem. If your content answers these, AI is more likely to recommend your business.

 

For example:

• “My roof is leaking after heavy rain.”
• “My laptop keeps shutting down.”

Budget-Based Prompts

Users include price in their searches. If you clearly explain your pricing structure, AI is more likely to recommend your business.

Examples include:

• “Affordable web designer for startups.”
• “Best wedding photographer under ₹20000 in India.”

Trust-Based Prompts

Customer reviews, awards, and certifications all help build credibility.

They ask questions like:

• “Which plumber has the best reviews?”
• “Find a mechanic people recommend.”

How Can You Discover the Prompts Your Customers Are Using?

You don’t have to guess what people are searching. Here’s how you can find relevant prompts:

Look at Google Search Console

Look for longer searches and question-based queries.

For example, rather than seeing just:

“Roof repair”

You might find searches like:

• “How much does roof repair cost?”
• “Who fixes storm damage?”
• “Emergency roof repair near me.”

Turn Your SEO and Google Ads Keywords into Questions

Take your highest-performing keywords and rewrite them as natural questions.

For example:

Keyword: Personal trainer

AI Prompt: “Can you recommend a personal trainer for beginners who wants to lose weight?”

Learn from Customer Conversations

Your customers tell you what they are looking for.

Look through:

• Support tickets
• Live chats
• Sales calls
• Emails
• Contact forms

You will find questions customers ask AI before contacting you.

• “Do you offer same-day service?”
• “How much does it cost?”
• “Can you work with Shopify?”

Read Your Reviews

Reviews explain problems, emotions, and outcomes.

For example, a review might say:

“They fixed our roof after a storm and even helped us with the insurance claim.”

From that one review, you could create content answering questions like:

• “Can roofers help with insurance claims?”
• “Who repairs storm damage quickly?”

Explore Online Communities

Platforms like Reddit, Quora, and industry forums are full of real conversations.

People ask detailed questions such as:

• “Has anyone worked with a good accountant for freelancers?”

These discussions show the problems people want solved. Write blogs, FAQs, and service pages around these.

Check Google’s “People Also Ask”

You’ll often see the same kinds of questions people ask AI before contacting you, or they would ask if they used AI. If you’re a family lawyer, you might see questions like:

• How much does a family lawyer cost?
• When should I hire one?
• What documents do I need?

Ask AI to Help You

Tell ChatGPT about your business, your ideal customers, and the services you provide.

Then ask:

“What questions would someone ask before choosing a business like mine?”

You will receive multiple prompts to write blogs, FAQs, videos, and landing pages.

Also read: 8 Strategies to Get Your Brand Cited by ChatGPT and AI Tools

Create A Complete Prompt Strategy With Xovi

Your website should clearly explain what makes your business different. If you understand the questions your customers are asking and create content that answers them, you’ll give both AI and your customers a good reason to choose your business.

And if you need help in searching for the right keywords and prompts, creating content around them, and analysing your performance, Xovi offers all of this. Check out the website and explore how Xovi can help you target the right keywords and prompts to increase your visibility.

FAQs

How many prompts should you target?

You don’t need to track hundreds of AI prompts. A smaller list of carefully chosen prompts is much more valuable.

Should you track prompts about your competitors?

Yes. It shows where your competitors are stronger and where you can optimise.

Is prompt tracking replacing keyword research?

No. Keyword research helps improve your website for search engines, while prompt tracking shows whether AI tools recommend your business.